The Line 7 story started in 1963 with a range of wet-weather wear for sailors. New Zealand’s high rainfall and harsh conditions proved the perfect testing ground - and Line 7’s reputation for outstanding clothing was born.


Impressed sailors spread the word, and in marinas around the world, the Line 7 name soon became synonymous with high quality and high performance. From the Americas Cup and Round the World Yacht Races, to the Olympic Games: whenever New Zealand sailors made history, Line 7 was there with them. And today this visionary brand offers that same quality, style and comfort to more than just the sailing elite. Still proudly styled in New Zealand, Line 7 now provides an outstanding range of active, rural, marine and casual wear for men and women of all walks of life.

01
Date 1963
1963

Line 7 is born.


Necessity is the mother of invention. In The Southern Ocean and Tasman Sea, you can die pretty quickly if your wet weather gear fails you.

Not long after the Line 7 founder had invented high frequency welding for PVC, he saw a gap in the market to bring the technology into the apparel sector and from his garage in West Auckland, he started making the first Line 7 gear.

Pretty soon sailors from all over the country made the journey to that garage to buy Line 7 weather gear. Not long after that, the reputation started spreading overseas. 

02
Date 1977
1977

Ted Turner's Courageous wins the 1977 America's Cup


Line7 became the first New Zealand brand to outfit a USA America’s Cup team.

03
Date 1980
1980

Line7 goes onshore


Line7 starts manufacturing wet weather clothing for the agricultural sector.

Initially starting out with the PVC range, it didn’t take long to become one of the most respected agricultural brands in the country. 

04
Date 1987
1987

Line7 dresses up the America’s Cup


The official clothing supplier to Australian and New Zealand Teams in 1987, 1992 and 1995.

With the 1995, dream team of Sir Peter Blake, Russell Coutts and Brad Butterworth bringing the Americas Cup to New Zealand.

06
Date 1997
1997

First stand-alone Line 7 store


The first stand-alone Line 7 store opened in the new Auckland International Airport shopping arcade in 1997.

The acclaimed design of the store captured the spirit of Line 7. The exterior is reminiscent of old boat sheds, while the interior reflects modern sailing technology with its use of timbers, Kevlar, graphite and aluminium.

07
Date 1997

Line 7 secure America's Cup deal


Line 7 won exclusive rights to use the America's Cup logo on merchandise in markets across New Zealand, Australia & Asia. 

In another deal they also secured one of the biggest merchandising opportunities offered in New Zealand; supplying crew uniforms for Team New Zealand.


Line7 has been involved in the America’s Cup on water and on the shore – since 1977. Wherever sailors have made history, Line7 has been with them.

08
Date 1998

International recognition for Line 7 through Whitbread Round the World Yacht Race.


The Whitbread Round the World Yacht Race gave high visibility and exposure to the Line 7 brand. It increased international exposure with high demand for the royal gold crew clothing in New Zealand and in Japan.

This deal comes off the back of the highly successful America's Cup marketing strategies.

09
Date 1998
1998

Line 7 extends clothing range


Line 7 released a new range of summer clothing for the farmer when he's not out farming. 

While other brands provide little choice for the rural man, the new Backcountry range offered a wide range of styles and colours suitable for all occasions. 

Best known for it's wet-weather gear, Line 7 now adheres to the same levels of quality in its casual clothing range. 

010
Date 2000

From a garage in Auckland to an Olympic Brand


LINE7 Secures 2000 Sydney Olympics deal. Is one of four New Zealand companies to be given license to produce Sydney Olympics merchandise.

011
Date 2002
2002

Line 7 backs Sir Peter Blake charitable trust


The Line 7 run promotion involved stockists donating the proceeds of red sock sales to the Sir Peter Blake charitable trust for junior yachting. 

The promotion went off like a bomb all over the country. The Auckland outlet moved 5,000 socks in one day.

012
Date 2007
2007

New Range of High Performance Sailing Gear


Tested and created in New Zealand’s harsh marine conditions – the same conditions that churn out world champion sailors year after year - iconic, New Zealand brand, Line 7 has launched its most advanced high performance sailing apparel to date.

013
Date 2007
2007

Line 7 joins World Match Racing Tour


The World Match Racing Tour announced the appointment of Line 7 as the Official Clothing Supplier for the Tour.

014
Date 2012
2012

LINE7 Launches exclusive range into major New Zealand department store


Fans of Line 7’s enormously popular men’s and women’s clothing are delighted to hear a new winter range has been designed especially for Farmers Trading Company.

Inspired by its nautical heritage, Line 7’s newest winter range comprises of jackets, knitwear, polo’s, t-shirts and classic jeans for men. And for women; relaxed lifestyle pieces such as winter jackets, fashion tops and lightweight merino are perfect for layering pieces for the autumn weather. The new range features the signature quality which the label is famous

015
Date 2014
2014

Line 7 gets in behind the Hilux NZ Rural Games


Line 7 supplies the staff and competitors of the Hilux New Zealand Rural Games with branded apparel to support the inaugural two-day event taking place in Queenstown.

Get in touch

Please send us a message or use the provided contact information below to get in touch with us.

  • Freephone (NZ): 0800 865 463
  • Phone Number: +64 9 969 7305
  • Fax Number: +64 9 969 7353
  • Email: info@line7.co.nz
  • Address: Harbourside Business Park 525 Rosebank Road Avondale, Auckland New Zealand